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Day 3 at Heimtextil: What are the Home Fashions Design and Color Trends for 2011 and Beyond?

The trend forum from Heimtex 2011.Looking at my current and old passports, it seems that I have attended Heimtextil 15 out of the last 22 years.  Whenever I return, I am always asked “what are the new trends in home fashions?” and “what are the new home furnishing colors?”  The first time I attended, I thought everything that looked new to me was a trend that I needed to address.  Gradually, I realized that certain companies and countries that exhibit have “a look” that is their signature, and that it won’t necessarily apply to the US market or to my product, window treatments.

It is no secret that home furnishings trends don’t evolve as quickly as categories like junior apparel. For most products, we don’t have major seasonal differences.  The mega-trends change over the course of several years.  And consumers are more willing to make bigger fashion statements with products that have shorter life cycles, such as candles and decorative pillows than they are with major appliances and broadloom carpet, which are longer term commitments.

Another view of the Trend Forum at Heimtextil 2011.

I think of window treatments as a medium-term commitment.  Our research shows that consumers usually change their window treatments every seven years on average. 

So, what are the design and color trends for 2011 and beyond?  The producers of Heimtextil do some of the work for us, by bringing in fashion forecasting experts to put together a trend report and exhibition, and an even larger group to make presentations.  The official exhibition was a collaboration among 6 trend forecasting companies:  Baolab, Italy, Bora.Hurke, Stilburo, Germany, Carlin International, France, Dan Project, Japan, Stijlinstituut, Holland,  LS:N Global, Great Britain.  I also attended presentations by Gottfried Pank, Agnes Elisabelar, and Anne Marie Commandeur.

The over-arching theme for the official Heimtextil 2011 trend report is ”Reconnect”.  The sub-themes are “Sobriety”, “Mix Mash”, “Utility” and “Wilderness”.  Using these themes, I will combine what I gleaned from this excellent presentation with other lectures I attended, as well as what I observed while walking the show floor. 

Sobriety

In reaction to the global economic downturn, consumers are looking for “useful things that last”, and comforting influences, quality classics, fine finishes and “minimal luxury”.  Agnes mentioned a return to Shaker Style in this context. The color palette includes muted mid-tones across the color spectrum, mixed with taupe and black.  Read more…

Mix Mash 

The layering of “kitschy trash with precious treasure”, the movement toward celebrating local crafts and customs, but also boldly mixing color and pattern in new ways.  We have been talking about “no matchy-matchy” for years, but this takes pattern mixing to a new, even more eclectic, fun and sophisticated level.    Hand-made and experimental materials are celebrated, as a ”cultural hybrid”.  Using traditional manufacturing techniques with high-tech materials also comes into play.  The color palette is made up of neon brights mixed with neutrals and darks.  Read more…

Utility

This trend deals with a backlash against rampant consumerism and a desire for “voluntary simplicity”, a philosophy that embraces back-to-basics.  The “industrial aesthetic” and products that are meant to stand the test of time are back in vogue.  Makeshift, imperfection and utility are keywords associated with this trend.  Colors include neutrals and darks with a splash of primary red and yellow.  Read more…

Wilderness 

This trend is driven by a need to disconnect, specifically, from technology.  “Primitive Raw” celebrates raw, rough and unfinished surfaces.  A renewed interest in hand-made textile techniques including braiding, knotting and weaving.  Chunky knits are everywhere.  “Untamed Nature” references interlocking, matted and random patterns found in nature, interpreted in textiles and other products.  Colors are spicy, ranging from mid-tones to darks.  Read more…

A display of “Green” products at Heimtextil.

CONGRATULATIONS to all who participated in putting this wonderful trend presentation together for Heimtextil 2011!

Whether you follow the latest home furnishings trends, or like to stay with the tried-and-true, our window treatments design consultants are here to help!  They will help you choose, provide accurate measurements and a quote and arrange for installation.  Just call 877-614-3329 to schdule your free in-home design consultation.

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